Company Information

The Leading Edge (www.theleadingedge.com)

The Leading Edge is an insights based consultancy. Grounded in best practise philosophies and approaches, The Leading Edge is constantly evolving to push the boundaries and leverage new, innovative and leading edge research capabilities to unlock powerful insights for its clients, and then work in partnership to commercialise and activate those insights. The Leading Edge consultancy services include: Strategy, Innovation and NPD, Insight Development, Brand Development, Consumer/customer insight driven strategy, Marketing effectiveness and Retail and Shopper and Digital.

With offices in key hub locations in Australia, Asia and Europe, The Leading Edge has unlocked growth for many of the worlds’ leading businesses and brands such as Fonterra Brands, Yum!, KFC and Pizza Hut, Vodafone, Microsoft, Glaxo SmithKline and Fosters Group.

The Digital Edge, a division of The Leading Edge, is Australia’s most reputable and innovative online research solutions provider. It provides a range of services across online surveys, panel and community management and specialised web 2.0 market research consultancy. All backed by an unrivalled pedigree in online market research, the Digital Edge, ensures that its clients always get the most from their online research.

Based in Sydney, Australia The Digital Edge undertakes projects across Australia, Asia Pacific and the rest of the world.

www.thedigitaledge.com.au

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