Investor Highlights

Photon Group Limited (Photon) is a specialist marketing and communications services company listed on the Australian Securities Exchange since April 2004.

Photon operates five divisions, each focusing on a particular area of marketing and communications services:

• Field Marketing - provides outsourced sales execution and merchandising services to FMCG, telecommunications and other industries;
• Internet & E-Commerce - high growth combination of digital services, innovative product sales and transaction based marketing;
• Integrated Communications & Digital - world class advertising agencies, recognised for creative talent;
• Specialised Communications - public relations and public affairs consultancies, corporate communications and events management;
• Strategic Intelligence - independent communications advisory and consumer research.

Photon has been a beneficiary of structural changes currently taking place in the marketing and advertising industry. There has been a shift from mass media to direct to consumer channels, including internet, mobile and point of sale. Photon is a market leader in direct marketing and communications services with over 85% of its earnings derived from non-traditional advertising services.

Photon provides specialist marketing services across 14 different geographic territories and today generates approximately 35% of the revenue outside Australia.

Photon has approximately 2,000 full time employees and over 5,000 casual employees.

Every year since its inception in 2000, Photon has experienced strong revenue and earnings growth year on year. In FY2009 Photon’s gross revenue was approximately $655 million and underlying earnings before interest and taxation were $93 million. Photon has a market capitalisation of approximately $290 million and is the 14th largest marketing services group globally (ranked by revenue).